For
Over 16 years old, from any country of residence.
Once you've finished all modules and the self-assessment, you'll receive an email with a downloadable completion certificate.
Open until 30/09/2025
Santander Course | Consumer Behavior Essentials
University of Miami
Duration
8 teaching hours, which you can do at your own pace.
Available Languages
Spanish, English and Portuguese
Certificate
Upon completing the course, you will receive a certificate of completion.
About the Course
In this course, you will learn about the consumer's approach, the psychology behind their behavior, and the internal and external factors influencing their journey to purchase.
What You Will Learn
- Introduction to consumer behavior
- Motivation in behavior
- Consumer psychology
- External factors and the psychological journey
- External factors influencing behavior
- The consumer's psychological journey
- Awareness: recognition by the consumer of a need or problem.
- Consideration: evaluation by the consumer of different options
- Decision-making: final purchase decision.
Answer Your Questions
We recommend using a laptop for the best experience, but you can also access the platform using a mobile device or tablet. You'll need an internet connection to access the course content, as it's not available for offline viewing
The course starts the day you apply and allows you to progress at your own pace.
The modules are independent, so you'll learn at your own pace.